If you’re an Instagram user, chances are you’ve encountered a ton of ads for companies trying to sell products directly to consumers, using social networks as storefronts paired with online stores. French startupis doing the same thing with restaurants built specifically for food delivery startups.
The startup raised an $8 million funding round from Battery Ventures, with existing investors Heartcore Capital, LocalGlobe, GFC and Marc Ménasé investing again.
Taster is creating native brands for Deliveroo, UberEats or Glovo in Europe. The company has launched three different brands — Mission Saigon, O Ke Kai and Out-Fry. These restaurants don’t have any tables, they’re basically kitchens for food delivery. They even have multiple addresses in the same city.
To get the best possible customers from your social media marketing, keep your content coming regularly and with consistency. When a customer sees you post on Facebook every other day, it is enough they remember you comfortably, but not so much that they get annoyed with you showing up too much. When it comes time for them to spend money on something you might offer, they will go with you because your brand feels like a trusted friend.
So far, the startup has delivered 400,000 meals in Paris, London and Madrid. And Taster now tries to predict trends to order just the right amount of food for a specific day. There are 115 full-time employees working for the company, including 100 people in the kitchens.
With today’s funding round, the company plans to launch three new brands and open more kitchens. In order to scale more rapidly, the company doesn’t handle real estate itself. Taster now relies on third-party companies, such as Travis Kalanick’s CloudKitchens.
By focusing as much as possible on creating brands and cooking food, Taster can quickly scale and compete aggressively with more traditional restaurants.
Make sure all of your posts and articles have a Facebook button at the top. This button makes it easy for your readers to share your content on Facebook. Most people will not wish to share your content on Facebook if they have to go through copying and pasting a link.
The company doesn’t have to manage deliveries, which is an advantage over full-stack startups like Frichti. And unlike traditional restaurants, Taster doesn’t have to rent expensive locations and hire waiters.